Drupal + CRM: Why, What, and How

Drupal is a powerful content management system out of the box, but it requires additional thought and effort to leverage it to manage relationships with contacts.

We will discuss various ways of using Drupal with contact relationship management solutions, both within Drupal itself and through integrations with third-party applications like CiviCRM, Salesforce.com, and others.  We will discuss examples of how CRM can be used to better engage site users, as well as cover the primary options available and how to deploy them.  We will also discuss considerations for planning and implementing more complex integrations. 

Experience level: 
Aaron Bauman
Marcus Iannozzi

Session Tracks (DrupalCamp NJ 2015)